I had a wonderful time on the weekend at nuffnang Blogopolis. It was great to hear some of the leading bloggers on the Australian scene speak and meets some pretty amazing people.Nuffnang did a amazing job bringing it all together and I hope that this is the first of what should be a a regular event.
The day was just crammed full of information. Many things that they spoke of I had in various stages of implementation … but it was good to hear and learn from their experiences. But there were definitely also some new things that I learnt and will be working on putting plans together for implementation. I think the parts of the day I got the most out of were Improving Blog Content, Working with Brands/Advertorial-Editorial (to me that felt like one big session but from the 2 perspectives) and Blog Branding & Marketing.
I think the one big thing I got form the day was that it was a good chance to just step back for a moment … soak in the surroundings and have a good solid think about what this blog is .. and what it is about. I just feel I have alot better and clearer vision and just need to work on the plans for execution.
Here are the Top 10 things I have taken as take-aways form Blogopolis
- Content is King – I know that this one sounds obvious but it is quality content needs to be the centre piece of a blog. Everything else works from having quality content including branding and marketing. If that is not important … well nothing else really matters.
- Collaboration is Queen – As well as being alot of fun and interesting. Collaboration with other bloggers and members of your own niche is a crucial element in the marketing of a blog.
- Know Your Blog and What You Are About – I know this is another obvious one. But having a clear idea of what the blog about is key. You need to be able to describe in one clear statement and no more than 5 keywords what the core element of the blog is about. This is central when working on content, working on SEO, working on blog marketing, collaborating with other bloggers and working with brands … pretty much everything.
- Participate Actively in Social Media – This is sort of a sub-point to collaboration the above .. but I think it is key to actively participate in social media communities your niche and other related ones. Also help raise awareness in your audience on how to share your content using social media. Don’t just assume that others know how to do it. Help to make it easy.
- Guest Posting – I think it is also another sub point on Collaboration but is worth expanding on. This is something I had just started to dip my toe in the water with. I had created some guidelines for AtHomeMum.com just before I went to Blogopolis and I came away thinking even more highly about it as a idea … both as a blogger contributing to others blogs and others participating to mine.
- Slow and Steady doesn’t win the Race – Having a blog that loads quickly and is easy to read is important. Caching services are available for free that can make it faster for users to access content and can be useful in the cause of server outages.
- Love your Stats – OK I am one of those sad people that likes to read my Google Analytics in the morning when I have my coffee. But it IMHO the first step in getting to know your reader base and what is important to them. I agree witg the emphasis placed on looking at stats and using that as an idea to what your future content directions might be.
- Work Smarter Not Harder for Your SEO – Search engine optimization is important but there are alot of ways you can do things that can make your life easier.
- WordPress Extensions – Hmmm loads of WordPress extensions were spoken of. I have already implemented a few and they are great. My favourite so far is the WordPress Editorial Calendar. It is a great way to plan and schedule posts
- Authenticity and Honesty is key when working in Brands – Both for yourself, your readers and the brands themselves. Have a clear understanding of what your blog is, who your readers are and what they are interested in. Be clear with brands and marketing organizations on what you can and can’t have associated with your brand. It is funny when I was listening to this all I could think about was Krusty the Clown and his willingness to endrose any event or product. I know that is taking it to the extreme but I think it highlights a point. So I don’t think there is going to be any CSR collorbations in the future for me
Here are a few of the great people I meet at Blogpolis that were on my table – All worth a look